Brand collabs — posted to my audience

People save what they plan to buy.

12 million views in 90 days. The number I'd actually point at: 35,000 saves, on Instagram alone. Nobody saves an ad — they save the thing they're going to act on. That's what a collab with me is: an integrated recommendation, in my voice and my format.

Who I reach

Two audiences. Buy one or both.

TikTok · @gio_mineo

A third of my TikTok views come from search — people typing in a product or a place and landing on my video. A collab doesn't stop working when the post falls out of the feed. It keeps getting found.

Instagram · @gio_mineo

85.3% of those views are non-followers — 3.5 million accounts in 90 days who'd be meeting you for the first time. A reel that works keeps getting pushed out to new accounts for weeks, so the reach compounds after you've paid for it.

Engagement rate = interactions ÷ views, calculated per platform. Every figure here is a screenshot from my own analytics — happy to send them.

The aesthetic

Menswear, grooming, travel — this is the world your product shows up in.

Brands I've worked with

×

Gillette × Walmart — one piece of content serving the brand and its retail partner.

Selected work — live posts, live numbers

Beyond the product — events, experiences, travel

The same audience follows me to restaurants, beach clubs, and cities — and this is where the numbers get big.

How I work

I don't read scripts and my audience knows it — that's why the numbers hold when a brand shows up in the feed. Your product sits where it would actually sit in my life: inside a recommendation, not next to one.

Formats: integrated recommendation · dedicated video · multi-video series · event & launch coverage · usage rights and whitelisting (Spark Ads / paid partnership) available. Inquire for rates.

The filter

I only take partnerships I'd spend my own money on. It keeps the audience trusting me, which keeps a recommendation from me worth paying for. If that filter sounds slow, it's also why it works.

Pitch me the campaign.

Use the contact form or email gio@giomineo.com.

Want the full media kit? Ask — gio@giomineo.com.