:root {
  --bg: #100f0d;
  --ink: #ece7dd;
  --faded: #7d766a;
  --line: #2b2822;
  --card: #16140f;
}
* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  background: var(--bg);
  color: var(--ink);
  font-family: 'Cormorant Garamond', Georgia, serif;
  font-size: 1.18rem;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
a { color: var(--ink); text-decoration: none; }
img { max-width: 100%; display: block; }

.label, nav, footer, .stat .k, .btn, .chip, form label, select, input, textarea, button {
  font-family: 'Inter', 'Helvetica Neue', Arial, sans-serif;
}
.label {
  font-size: 0.72rem;
  letter-spacing: 0.34em;
  text-transform: uppercase;
  color: var(--faded);
}

/* NAV */
nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 1.4rem clamp(1.2rem, 4vw, 3rem);
  border-bottom: 1px solid var(--line);
  position: sticky;
  top: 0;
  background: rgba(16,15,13,0.92);
  backdrop-filter: blur(8px);
  z-index: 50;
}
nav .wordmark {
  font-family: 'Cormorant Garamond', Georgia, serif;
  font-size: 1.25rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
}
nav .links { display: flex; gap: clamp(0.9rem, 2.4vw, 2rem); flex-wrap: wrap; }
nav .links a {
  font-size: 0.72rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--faded);
  transition: color 0.2s;
}
nav .links a:hover, nav .links a.active { color: var(--ink); }

/* LAYOUT */
.wrap { max-width: 1100px; margin: 0 auto; padding: 0 clamp(1.2rem, 4vw, 3rem); }
section { padding: clamp(3rem, 7vw, 5.5rem) 0; }
section + section { border-top: 1px solid var(--line); }

h1 {
  font-weight: 300;
  font-size: clamp(2.6rem, 6.5vw, 5rem);
  line-height: 1.06;
  letter-spacing: 0.005em;
  max-width: 18ch;
}
h1 em, h2 em { font-style: italic; font-weight: 300; }
h2 {
  font-weight: 300;
  font-size: clamp(1.9rem, 4vw, 3rem);
  line-height: 1.12;
  margin-bottom: 1.6rem;
  max-width: 24ch;
}
.lede { font-size: clamp(1.25rem, 2.2vw, 1.55rem); max-width: 58ch; color: var(--ink); }
p.muted, .muted { color: var(--faded); }
.eyebrow { margin-bottom: 1.6rem; }
.rule { width: 44px; height: 1px; background: var(--faded); opacity: 0.6; margin: 2.2rem 0; }

/* BUTTONS */
.btn {
  display: inline-block;
  padding: 0.85rem 1.7rem;
  border: 1px solid var(--ink);
  font-size: 0.72rem;
  letter-spacing: 0.26em;
  text-transform: uppercase;
  transition: background 0.25s, color 0.25s;
  cursor: pointer;
  background: transparent;
  color: var(--ink);
}
.btn:hover { background: var(--ink); color: var(--bg); }
.btn.solid { background: var(--ink); color: var(--bg); }
.btn.solid:hover { opacity: 0.85; }

/* HERO */
.hero { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: clamp(2rem, 5vw, 4rem); align-items: center; }
.hero .photo img { aspect-ratio: 3/4; object-fit: cover; }
@media (max-width: 820px) { .hero { grid-template-columns: 1fr; } }

/* STATS */
.stats {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(140px, 1fr));
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
}
.stat { background: var(--bg); padding: 1.6rem 1.2rem; text-align: center; }
.stat .v { font-size: clamp(1.9rem, 3.4vw, 2.7rem); font-weight: 300; line-height: 1.1; }
.stat .k { font-size: 0.66rem; letter-spacing: 0.24em; text-transform: uppercase; color: var(--faded); margin-top: 0.5rem; }
.stats-asof { margin-top: 0.7rem; font-size: 0.9rem; color: var(--faded); font-style: italic; }
#stat-strip-full { grid-template-columns: repeat(3, 1fr); }
@media (max-width: 640px) { #stat-strip-full { grid-template-columns: repeat(2, 1fr); } }

/* CARDS / FORK */
.fork { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 1.4rem; }
.card {
  border: 1px solid var(--line);
  background: var(--card);
  padding: 2.2rem 1.9rem;
  display: flex;
  flex-direction: column;
  gap: 0.9rem;
  transition: border-color 0.25s, transform 0.25s;
}
.card:hover { border-color: var(--faded); transform: translateY(-3px); }
.card h3 { font-weight: 400; font-size: 1.7rem; line-height: 1.15; }
.card .go { margin-top: auto; padding-top: 1rem; font-style: italic; color: var(--faded); }
.card:hover .go { color: var(--ink); }

/* BRAND LIST */
.brands { display: flex; flex-wrap: wrap; gap: 1.2rem 2.6rem; align-items: baseline; }
.brands span {
  font-size: clamp(1.15rem, 2vw, 1.5rem);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--faded);
  white-space: nowrap;
}
.brands span:hover { color: var(--ink); }

/* VIDEO GRID */
.grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(280px, 1fr)); gap: 1.4rem; }
.grid .slot { border: 1px solid var(--line); background: var(--card); min-height: 380px; display: flex; align-items: center; justify-content: center; overflow: hidden; }
.instagram-media { margin: 0 auto !important; min-width: 0 !important; max-width: 100% !important; }

/* SERVICES */
.services { display: grid; grid-template-columns: repeat(auto-fill, minmax(220px, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.services div { background: var(--bg); padding: 1.4rem 1.3rem; font-size: 1.15rem; }

/* PACKAGES */
.packages { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: 1.4rem; }
.pkg { border: 1px solid var(--line); background: var(--card); padding: 2.1rem 1.8rem; }
.pkg h3 { font-weight: 400; font-size: 1.55rem; }
.pkg .price { font-size: 1.15rem; font-style: italic; color: var(--faded); margin: 0.3rem 0 1rem; }
.pkg ul { list-style: none; }
.pkg li { padding: 0.45rem 0; border-top: 1px solid var(--line); font-size: 1.08rem; }
.pkg li:first-child { border-top: none; }

/* STEPS */
.steps { counter-reset: step; display: grid; grid-template-columns: repeat(auto-fit, minmax(210px, 1fr)); gap: 1.4rem; }
.steps div { border-top: 1px solid var(--line); padding-top: 1.1rem; }
.steps div::before {
  counter-increment: step;
  content: "0" counter(step);
  display: block;
  font-style: italic;
  color: var(--faded);
  margin-bottom: 0.5rem;
  font-size: 1.05rem;
}

/* FAQ */
.faq dt { font-size: 1.3rem; margin-top: 1.6rem; }
.faq dd { color: var(--faded); margin-top: 0.35rem; }

/* FORMS */
form.gm { max-width: 560px; display: grid; gap: 1.1rem; }
form.gm label { font-size: 0.7rem; letter-spacing: 0.24em; text-transform: uppercase; color: var(--faded); display: block; margin-bottom: 0.4rem; }
form.gm input, form.gm select, form.gm textarea {
  width: 100%;
  background: var(--card);
  border: 1px solid var(--line);
  color: var(--ink);
  padding: 0.85rem 1rem;
  font-size: 0.95rem;
}
form.gm input:focus, form.gm select:focus, form.gm textarea:focus { outline: none; border-color: var(--faded); }
form.gm textarea { min-height: 140px; resize: vertical; }

/* ABOUT */
.about-grid { display: grid; grid-template-columns: 0.9fr 1.1fr; gap: clamp(2rem, 5vw, 4rem); align-items: start; }
@media (max-width: 820px) { .about-grid { grid-template-columns: 1fr; } }
.about-grid img { aspect-ratio: 3/4; object-fit: cover; }

/* FOOTER */
footer {
  border-top: 1px solid var(--line);
  padding: 2.6rem clamp(1.2rem, 4vw, 3rem);
  display: flex;
  justify-content: space-between;
  gap: 1rem;
  flex-wrap: wrap;
  font-size: 0.74rem;
  letter-spacing: 0.24em;
  text-transform: uppercase;
  color: var(--faded);
}
footer a { color: var(--faded); }
footer a:hover { color: var(--ink); }

/* UGC REEL */
.reel { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1.4rem; }
@media (max-width: 900px) { .reel { grid-template-columns: repeat(2, 1fr); gap: 0.9rem; } }
.reel figure { margin: 0; }
.reel .tile {
  position: relative;
  aspect-ratio: 9/16;
  overflow: hidden;
  border: 1px solid var(--line);
  background: var(--card);
  cursor: pointer;
  display: block;
  width: 100%;
  padding: 0;
}
.reel .tile video { width: 100%; height: 100%; object-fit: cover; display: block; }
.reel .tile .play {
  position: absolute; right: 0.8rem; bottom: 0.8rem;
  width: 2.2rem; height: 2.2rem; border-radius: 50%;
  background: rgba(16,15,13,0.62); border: 1px solid rgba(236,231,221,0.5);
  display: flex; align-items: center; justify-content: center;
  pointer-events: none; transition: opacity 0.25s;
}
.reel .tile .play::before {
  content: ""; display: block; margin-left: 3px;
  border-left: 9px solid var(--ink); border-top: 6px solid transparent; border-bottom: 6px solid transparent;
}
.reel figcaption { margin-top: 0.7rem; }
.reel figcaption .brand-name { font-family: 'Inter', 'Helvetica Neue', Arial, sans-serif; font-size: 0.72rem; letter-spacing: 0.24em; text-transform: uppercase; }
.reel figcaption .product { color: var(--faded); font-style: italic; font-size: 1.05rem; }

/* Campaign grouping: Todd Snyder tiles carry a shared overline */
.reel figure.ts .tile { border-top: 2px solid var(--faded); }

/* Lightbox */
.gm-lightbox {
  position: fixed; inset: 0; z-index: 200;
  background: rgba(16,15,13,0.94);
  display: none; align-items: center; justify-content: center;
  padding: clamp(0.8rem, 3vw, 2.5rem);
}
.gm-lightbox.open { display: flex; }
.gm-lightbox video { max-height: 92vh; max-width: min(92vw, calc(92vh * 9 / 16)); border: 1px solid var(--line); }
.gm-lightbox .close {
  position: absolute; top: 1rem; right: 1.2rem;
  background: none; border: none; color: var(--ink);
  font-family: 'Inter', sans-serif; font-size: 0.78rem; letter-spacing: 0.24em; text-transform: uppercase;
  cursor: pointer; padding: 0.6rem;
}

/* FACT STRIP (what you get, turnaround, equipment) */
.facts { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: 1px; background: var(--line); border: 1px solid var(--line); }
.facts > div { background: var(--bg); padding: 1.6rem 1.4rem; }
.facts h3 { font-weight: 400; font-size: 1.35rem; margin-bottom: 0.5rem; }
.facts p { color: var(--faded); font-size: 1.05rem; }

/* LOGO STRIP — clean logos are designed for a light ground */
.logo-strip {
  background: #f4f1ea;
  border: 1px solid var(--line);
  display: flex; flex-wrap: wrap; align-items: center; justify-content: center;
  gap: clamp(1.6rem, 4vw, 3.2rem);
  padding: clamp(1.8rem, 4vw, 2.8rem) clamp(1.4rem, 4vw, 3rem);
}
.logo-strip img { height: 26px; width: auto; opacity: 0.88; }
.logo-strip img[src*="gillette"] { height: 21px; }
.logo-strip img[src*="americancrew"] { height: 40px; }
.logo-strip img[src*="toddsnyder"] { height: 32px; }
.logo-strip .paired { display: flex; align-items: center; gap: 0.7rem; }
.logo-strip .paired .x { color: #6b6559; font-family: 'Cormorant Garamond', serif; font-style: italic; font-size: 1.1rem; }
.logo-strip .paired img.spark { height: 22px; }
@media (max-width: 560px) { .logo-strip img { height: 20px; } .logo-strip .paired img.spark { height: 18px; } }
.logo-strip-caption { margin-top: 0.7rem; font-size: 0.9rem; color: var(--faded); font-style: italic; }

/* TIKTOK EMBEDS */
.tiktok-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(300px, 1fr)); gap: 1.4rem; }
.tiktok-grid .slot { border: 1px solid var(--line); background: var(--card); min-height: 560px; display: flex; align-items: flex-start; justify-content: center; overflow: hidden; padding: 0.6rem 0; }
.tiktok-embed { margin: 0 auto !important; }

/* COLLAB HERO PHOTO */
.collab-photo img { aspect-ratio: 3/4; object-fit: cover; }

/* FOOTER SOCIALS */
footer .socials { display: flex; gap: 1.2rem; align-items: center; }
footer .socials svg { width: 17px; height: 17px; fill: var(--faded); transition: fill 0.2s; display: block; }
footer .socials a:hover svg { fill: var(--ink); }

/* RESPONSIVE PHOTOS — keep portraits under control when the window narrows */
@media (max-width: 820px) {
  .hero .photo { order: 2; }
  .hero .photo img { max-height: 58vh; width: 100%; object-fit: cover; object-position: 50% 30%; }
  .about-grid img { order: 2; max-height: 58vh; width: 100%; object-fit: cover; object-position: 50% 25%; }
}

/* TIKTOK CAPTIONS */
.tiktok-grid figure.tt { margin: 0; }
.tiktok-grid figcaption { margin-top: 0.7rem; }
.tiktok-grid figcaption .brand-name { font-family: 'Inter', 'Helvetica Neue', Arial, sans-serif; font-size: 0.72rem; letter-spacing: 0.24em; text-transform: uppercase; }
.tiktok-grid figcaption .views { font-family: 'Inter', 'Helvetica Neue', Arial, sans-serif; font-size: 0.72rem; letter-spacing: 0.12em; color: var(--faded); margin-left: 0.6rem; }
.tiktok-grid figcaption .product { color: var(--faded); font-style: italic; font-size: 1.05rem; }

/* MOBILE POLISH */
@media (max-width: 640px) {
  nav { flex-direction: column; align-items: flex-start; gap: 0.8rem; padding: 1.1rem 1.2rem; }
  nav .wordmark { font-size: 1.1rem; white-space: nowrap; }
  nav .links { gap: 1.1rem; flex-wrap: nowrap; }
  nav .links a { font-size: 0.64rem; letter-spacing: 0.14em; white-space: nowrap; }
  .label { letter-spacing: 0.2em; font-size: 0.68rem; }
  .eyebrow { margin-bottom: 1.1rem; }
  h1 { font-size: clamp(2.2rem, 9vw, 2.8rem); }
  .lede { font-size: 1.2rem; }
  .rule { margin: 1.6rem 0; }
  section { padding: 2.6rem 0; }
  .card { padding: 1.7rem 1.4rem; }
  .stat { padding: 1.2rem 0.8rem; }
  .stat .v { font-size: 1.7rem; }
  footer { flex-direction: column; align-items: flex-start; gap: 1.1rem; padding: 2rem 1.2rem; }
}